Pasteltoys is a unique toy-making factory, located in the village of Kishorit in Israel’s Hills. Pasteltoys employs adults with special needs. The toys designed and made at Pasteltoys are imbued with the values of this special village: innocence, wholesomeness, simplicity, cooperative effort, and compassion. The toys are made entirely of wood, and are kept to an uncompromising standard of quality. All bear the stamp of approval of Israel’s Standards Institute.
The toys made by Pasteltoys stand out for being like the toys of yesteryear; in this, they are unique among the toys on today’s shelves. Their simple, naïve design and pastel colors project harmony, serenity, and comfort. The toys arouse a sense of nostalgia in the parents and grandparents who buy them for today’s children, and this adds to the value inherent purchasing our toys: that is, the participation in and contribution to a significant social effort. |
