Deep in the heart of the Jura surrounded by mountains, lakes and forests, between Champagnole and Saint-Claude, Vilac has been manufacturing wooden toys in Moirans-en-montagne for more than 80 years.
Vilac toys are unique, never go out of fashion and have lasting appeal for all generations.
Wood is a magical material: an alder branch can be made into a skipping rope; a piece of beech wood can be turned into a dog, a cat or a rabbit. Carved wood acquires life, as Roland Barthes summed up so well: ‘It’s a familiar yet poetic material that establishes in children a sense of continuity between a tree, a table or a floor. Wood is not damaging or unsettling. It doesn’t smash, it wears away. It is durable and remains so as a child grows.’
Toy-making secrets: the wood is turned, smoothed, sanded and lacquered by our skilled craftsmen at Moirans-en-montagne. The toy designers are veritable artists who give personality and character to our toys.
Vilac means "Jura" just as it means "wood". Vilac toys are ageless. |
