Another new kids fashion season is approaching and we are looking forward to receiving another injection from Sweden's 'hot' designer, I Dig Denim. Hannah Clavegard, the mastermind behind I Dig Denim and her team have circulated their official press release, you can expect "the colour palette [that] echoes the Swedish west coast landscape – shades of blue and grey, khaki and mint".

Tinypeople virtually sold out of I Dig Denim in weeks, it is a label to watch and jump on when it is released for sale. The high quality denim and cut is super cool for kids, the fabrics are luxe. I Dig Denim is by far a leading, edgy, cool kids fashion label.

We look forward to sharing the new season collection of I Dig Denim with you soon.

Shop I Dig Denim now.