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Gray Label

Cool clothing for babies and children by Gray Label.

Designed in Amsterdam by Emily Gray, Gray Label is the quintessential of minimalistic fashion. It is perfect for those that want luxe organic fabrics, functionality, comfort, simplicity and styling that appeals to adults. The collection consists of a year-round line of quality basics that are modern yet timeless and unisex. In addition, each season Gray Label release new styles keeping the collection fresh and engaging for fans.

Gray Label is available for babies and children up to 10 years.  Be warned, it is addictive.

Shop Gray Label for girls.

Shop Gray Label for boys.

Sop Gray Label unisex styles.


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